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Adidas Subculture

Adidas Subculture3D Product VisualsIn collaboration with Finn Rush-Taylor, a Footwear Designer, I created a series of renders for his footwear concept. Adidas Subculture is a concept inspired by the Scottish rave scene. For this set of images, I wanted to focus on the form and shape of the shoe by using cropped compositions and high-contrast lighting. I also…

Adidas Subculture
Adidas Subculture
3D Product Visuals
In collaboration with Finn Rush-Taylor, a Footwear Designer, I created a series of renders for his footwear concept. Adidas Subculture is a concept inspired by the Scottish rave scene. 
For this set of images, I wanted to focus on the form and shape of the shoe by using cropped compositions and high-contrast lighting. I also implemented coloured lights to create images with vibrance and nod towards that raving environment.   
Client: Personal Project
Role: Creative — Year: 2020

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