Connect with us

Hi, what are you looking for?

Creative

ASICS – Tokyo Olympics

Created in anticipation of the 2020 Tokyo Olympics, Inertia designed and produced the campaign films & social content for the athlete focused ASICS Metarange.Inviting the world onto home soil, the campaign embraced ASICS Japanese heritage underpinned by a symbolic rising sun, representing energy and positive action.Directors cutA new dawn in athletic technologyCreative exploration combined with…

ASICS – Tokyo Olympics

behance image

Created in anticipation of the 2020 Tokyo Olympics, Inertia designed and produced the campaign films & social content for the athlete focused ASICS Metarange.

Inviting the world onto home soil, the campaign embraced ASICS Japanese heritage underpinned by a symbolic rising sun, representing energy and positive action.

Directors cut

A new dawn in athletic technology
Creative exploration combined with intricate CGI allowed us to visualise key features of the products, embracing both literal and abstract ways of relaying these to the audience. 

behance media image
behance media image
behance media image
behance media image
behance media image

CGI that feels live action
Capturing textures, materials and fabric from the physical products allowed us to push photo-realism to the next level. 3D scans of each shoe were captured, which our talented team of artists refined and built upon to create fully formed CGI products.

behance media image
behance media image
behance media image

Initial Exploration

behance media image
behance media image
behance media image
behance media image
behance media image

Click to comment

You must be logged in to post a comment Login

Leave a Reply

Advertisement

You May Also Like

Editorial

20. Adidas The Kobe The Kobe was Bryant’s signature shoe with Adidas before he left to join the swoosh. The shoe itself was an innovative...

Editorial

For sneakerheads, the challenges of setting up a new apartment can be unique — wall space and storage are always at a premium, both...

Editorial

It’s been a long time coming, and finally we switch it up this week.  No song.  No lyrics.  No artfully crafted blending of sneaker...

Unboxing

The Homies at ZHC are known for customizing and giving away mad goods. These guys are incredible artist and incredibly fun to watch! In...