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Mizuno – Autumn/Winter 2020

Mizuno – 2020 Autumn / Winter collectionFor over one hundred years, Japanese sports brand Mizuno has been passionate about creating sportswear for athletes. Performance has always been a major element in their designs and 2020 Autumn/Winter collection is no exception. In this photo series we focus on the specific features. We simulated lightness and motion with air bubbles,…

Mizuno – Autumn/Winter 2020

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Mizuno – 2020 Autumn / Winter collection
For over one hundred years, Japanese sports brand Mizuno has been passionate about creating sportswear for athletes. 
Performance has always been a major element in their designs and 2020 Autumn/Winter collection is no exception. In this photo series we focus on the specific features. 

We simulated lightness and motion with air bubbles, rippled the ground under the exerted grip, and elevated footprints to demonstrate extra boost. Super detailed shots of high performance shoes.

Credits
Photography: Studio Mals + Setreset Films
Art Direction: Studio Mals 
Production: Shop Around
Post production: Studio Mals + Setreset Films
Client: Mizuno Europe
Agency: Dept
Assistant: Annika Braun

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