July 20, 2020 – As Nike continues to keep fresh one of its most iconic lines with classic and new Air Max silhouettes, the Swoosh is dropping five different Air Max units for Fall 2020. The assortment is led by a new women’s exclusive silhouette and a 1-to-1 replica of the Nike Air Max III.
Women’s Nike Air Max Up
Joining a storied women’s Nike Air Max lineup, including Nike Air Max Dia and Nike Air Max Verona, Nike Air Max Up is made with a new ramp Air unit (non-pressurized air that allows for a different design and can take on additional shapes). The newest Max Air unit is combined with soft Cushlon in the forefoot, providing a responsive and lightweight solution tailor-made to a women’s footprint and is maximized for all-day comfort. Positioned in a jewelry-like setting, the Air Max unit brings a new, feminine look to sneaker culture.
“This silhouette, and specifically the colors, are inspired by bold women who have thought outside of the bubble, stepping out of their comfort zones to pave the way of future female generations,” says Nike Color Designer Arielle Ebenholtz. “With Air Max never being tuned in Nike Sportswear specifically for women from the ground up prior to this, women are really wearing history when they put on the Nike Air Max Up.”
Nike Air Max Up releases August 7 on nike.com and the Nike app.
Nike Air Max III
Nike designers painstakingly dialed in each detail and element from a three-decades-old pair to create the closest replica to the original 1990 Nike Air Max model yet. The silhouette’s most authentic retro iteration to date, the shoe carries its OG name and features the original tooling with forefoot Nike Air unit and a tapered midsole in the toe. Nike designers additionally matched the inner lining pattern, and the collar and tongue foam packages are as close to the predecessor as possible. The Nike Air Max III — led by an eggplant women’s colorway and a laser blue men’s colorway — has the same collar and heel heights as its originator, as well as labeling on the tongue and collar.
The Nike Air Max III releases this summer on SNKRS and SNEAKERS.
Nike Air Max 2090
Serving up more retro futurism for fall, the Nike Air Max 2090 sees new inspiration through multiple color updates ahead of the autumn months.
New colorways of the Nike Air Max 2090 are available this July on nike.com and the Nike app.
Nike Air Max ZM950
Paying tribute to the Nike Air Max 95, Nike introduces the Air Max ZM950. The shoe’s gradient external welded TPI, in addition to its lightweight, breathable mesh on the upper, serve as subtle nods to the original. The Nike Air Max ZM950 also has a 270 Max Air unit, two visible forefoot Zoom Air units and a heel 270 Max Air unit to give the silhouette an entirely new underfoot sensation.
The Nike Air Max ZM950 releases this summer on nike.com and the Nike app.
Nike Air VaporMax 2020 Flyknit By You
One of Nike’s most sustainable models, made with at least 50 percent recycled content by weight, the Nike Air VaporMax 2020 Flyknit allows for individual flair through its Nike By You iteration. Design options incorporate an overt floral branded applique patch (made from recycled polyester embroidery thread with a recycled polyester felt back), and plays with the overall design of the Swoosh by paying homage to the natural inspiration of psychedelic art from the 1970s.
The Nike Air VaporMax 2020 Flyknit By You is available for customization August 3 on nike.com and the Nike app.
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