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PUMA RS-FAST

PUMA RS-FASTSeason_ AW22Project Type_ Totally NewProduct design_ Hyon ParkColour and material_ Lynsey Park, Hyon ParkProduct management_ Ashley Baxter, Rafael Nespereira, Paola De CastroProduct development_ Thomas MedevielleTooling development_ Ricky hung Faster and fresher than any of PUMA RS kicks yet, the RS-Fast is reinventing street style with a progressive design that combines early 2000s cues and futuristic vibes.…

PUMA RS-FAST

PUMA RS-FAST
Season_ AW22
Project Type_ Totally New
Product design_ Hyon Park
Colour and material_ Lynsey Park, Hyon Park
Product management_ Ashley Baxter, Rafael Nespereira, Paola De Castro
Product development_ Thomas Medevielle
Tooling development_ Ricky hung 
Faster and fresher than any of PUMA RS kicks yet, the RS-Fast is reinventing street style with a progressive design that combines early 2000s cues and futuristic vibes. This version boasts an extra-bright colour palette.
It was a very late-add project for AW22 – my colleagues and I even made jokes that the name “Fast” is from how fast the timeline was for this project. After the crazy-tight process of sampling and the production, the product itself turned out quite nice. It was released in US market with vibrant neon colour ways first and, this October, it will be released globally, including Europe, as well. Big thanks to everyone who made this project happen.

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